Client: A local dentist’s practice focused on acquiring new patients in the surrounding area.
Objective: Increase patient bookings by targeting individuals within a 15km radius using a fully automated, AI-driven Google Ads campaign. The goal was to attract new patients while staying within a modest advertising budget.
Campaign Details:
- Target Audience: Individuals within a 15km radius
- Campaign Schedule: Monday to Friday from 9:00 AM to 5:00 PM (peak times for booking dental appointments)
- Daily Budget: $25
- Ad Type: Google Display Ads (targeting local residents with dental needs)
Campaign Performance:
- Ad Impressions Delivered: 10,640
- Average Cost Per Thousand Impressions (CPM): $2.35
- Increase in New Patient Appointments: 15% growth in new patient bookings for the week
- Revenue Generated from New Patients: $2,500 in additional revenue
- Return on Ad Spend (ROAS): $100 in revenue for every $1 spent
Results & Impact:
By leveraging AI-driven Google Ads, the dentist’s practice was able to:
- Maximize Local Reach: With a $25 daily budget, the practice reached a broad local audience, delivering over 10,600 impressions.
- Drive Revenue Growth: The campaign contributed to a 15% increase in new patient appointments, generating an additional $2,500 in revenue for the week.
- Achieve Strong Return on Investment: The practice saw a Return on Ad Spend (ROAS) of $100 for every $1 spent, demonstrating that even with a modest budget, a well-targeted AI campaign can generate impressive returns.
QuickAds by Shoptoit is exactly as it sounds – QUICK! Just by setting up their account and answering 5 easy questions, this client was able to get their campaign up and running, and driving new revenue in a matter of days. Learn more about how to get started here.
