Managing Google Ads campaigns is a powerful way to grow your small business client base, but the process of setting up and maintaining these campaigns is often labor-intensive, time-consuming and ultimately, a low profit opportunity. With Shoptoit AdsBuilder, you can significantly impact your bottom line while delivering incredible results for small businesses.
In this study, we will break down the average time and steps required to create and manage a Google Ads campaign manually, and compare it to the ease of using AdsBuilder, Shoptoit’s fully automated Google Ads management platform.
Key Differences at a Glance
| Task | Manual Setup | Shoptoit AdsBuilder |
| Account Setup | 30 minutes | 5 minutes |
| Campaign Objectives | 1 hour | 3 minutes |
| Keyword Research | 1.5 hours | Automated |
| Writing Ad Copy | 1 hour | Automated |
| Bid and Budget Management | 1 hour | Automated |
| Monitoring and Optimization | 1–2 hours/week | Automated |
| Total Time Per Campaign | 6–7 hours | 15 minutes |
Check out the detailed breakdown below, or go straight to 👉 learn more about AdsBuilder and get started today!
Setting Up a Google Ads Campaign Manually
Estimated Time: 6–7 Hours Per Campaign
Challenges:
- Requires manual monitoring and adjustments.
- High risk of inefficiencies without experience.
- Smaller budgets are often unprofitable due to time and labor costs.
Steps to Set Up and Manage
- Create a Google Ads Account
- Set up billing information and connect accounts.
- Time: ~30 minutes.
- Define Campaign Goals
- Identify the type of campaign (Search, Display, etc.) and set clear objectives.
- Time: ~1 hour.
- Keyword Research
- Use tools like Google Keyword Planner to identify relevant and high-performing keywords.
- Time: ~1.5 hours.
- Write Ad Copy
- Create compelling headlines, descriptions, and calls-to-action for multiple ads.
- Time: ~1 hour.
- Set Bids and Budgets
- Determine bid strategies and allocate daily budgets manually.
- Time: ~1 hour.
- Campaign Launch and Testing
- Upload campaigns and review all settings for accuracy.
- Time: ~1 hour.
- Monitor and Optimize
- Adjust bids, pause underperforming ads, and refine keywords regularly.
- Ongoing Time Commitment: ~1–2 hours per week per campaign
Setting Up a Campaign with Shoptoit AdsBuilder
Estimated Time: 15 Minutes Per Campaign
Advantages:
- Fully automated from setup to ongoing bid management.
- Ensures minimized cost-per-click and maximized return on ad spend.
- Scalable for multiple clients with unlimited campaigns under each account.
- Profitable even with smaller budgets, opening a new market of small businesses.
Steps to Set Up and Manage
- Log In to AdsBuilder
- Access your dashboard and connect your client’s account.
- Time: ~5 minutes.
- Select Campaign Objectives
- Choose from pre-built campaign goals tailored for Search or Display ads.
- Time: ~3 minutes.
- Enter Basic Business Info
- Input details such as industry, target location, and key services/products.
- Time: ~3 minutes.
- Launch Campaign
- AdsBuilder uses AI to generate keywords, write ad copy, set bids, and allocate budgets automatically.
- Time: ~2 minutes.
- Automated Monitoring and Optimization
- AdsBuilder continuously adjusts bids and budgets, optimizing for performance without manual intervention.
- Ongoing Time Commitment: None!
Why Choose Shoptoit AdsBuilder?
Shoptoit AdsBuilder removes the complexity of Google Ads management. By automating the most time-consuming tasks, AdsBuilder empowers agencies to:
- Save hours of work on every campaign.
- Serve small business clients profitably, even with smaller budgets.
- Scale effortlessly with flexible subscription tiers starting at just $49/month.
- Stop spending hours on manual processes and start growing your client base with Shoptoit AdsBuilder. Launch your first campaign in minutes and see the difference!
